Be the friend your friends can count on.

Know the signs of an opioid overdose, and how to reverse one.

Washington State Health Care Authority has launched a fentanyl awareness campaign. The campaign is designed to inform and educate about the dangers of fentanyl, to increase awareness of how to respond to an opioid overdose, and to improve knowledge of and access to naloxone.

This campaign’s premise is that we all can and should do something to address opioid overdoses, and its central theme is that friends play an especially important role in keeping one another safe. Destigmatizing and motivating messages like “everyone (yes, everyone) deserves to be safe” and “be the friend your friends can count on” take priority. These messages are paired with specific actions people can take like carrying naloxone and knowing how to respond in the event of an opioid overdose.