Morgan Spurlock opens his own fast food restaurant.
The fast-food industry has undergone a makeover since Super Size Me.
Today, chain restaurants tout food that's "healthy," "organic," and "natural." Filmmaker Morgan Spurlock explores this new reality with an approach even more immersive and subversive than that used for his first film: he sets out to open his own chicken franchise. We follow him every step of the way, from raising poultry and conjuring recipes to designing the brand and scouting a location. Spurlock brings his disarming humour to uncover the truths and lies behind this multibillion-dollar industry.
Navigating a world of cynics and opportunists, Spurlock comes across like a hillbilly Jimmy Stewart with refreshing optimism. He confronts one challenge after another in his mission to live up to his ideals.
The film feels especially timely when the US has a junk-food-loving President and an epidemic of false claims in advertising. Spurlock pays close attention to the Orwellian buzzwords that marketers use to bring a "health halo" to industrial food.
While the original Super Size Me made a specific example of McDonald's, this compelling sequel focuses on new targets and doesn't hold back on naming names. The film builds momentum towards the day when Spurlock puts his reputation on the line by serving his first customers.
- Thom Powers
Credits
Animation by Good Bad Habits Inc.
2D Lead: Luke Smith
Additional 2D: Jiani Cao, Sitji Chou
Animation Director: Kunal Sen
Director: Morgan Spurlock
Production Companies: Warrior Poets, Snoot Entertainment, Public Domain
Screenplay: Morgan Spurlock, Jeremy Chilnick
STILLS
PROCESS
Storyboards
Character animation process
PRESS
Morgan Spurlock is a writer, director and producer.
Morgan Spurlock is an award-winning and Academy Award-nominated writer, director and producer and CEO & founder of full-service New York-based production studio Warrior Poets.
His first film, SUPER SIZE ME, premiered at the Sundance Film Festival in 2004, winning Best Directing honors. The film went on to win the inaugural Writers Guild of America Best Documentary Screenplay award as well as garner an Academy Award nomination for Best Feature Documentary.