is an Animation and Motion Design studio based in Vancouver, Canada.
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Spotify

MOTION DESIGN FOR UI | 2012

Say hello to Premium.

 

We worked with Spotify to develop a motion graphics loop that plays when your device switches from the "Free-mium" version of Spotify to Premium.

This was a really interesting project for us as we had to work within the guidelines of the Spotify brand to create a motion based piece that served a variety of functions in the foreground, while the App updated itself on the device.

The animation had to be tested across a variety of screens and platforms, which meant that creative / design based choices had to be made hand-in-hand with the actual testing of the experience.

CREDITS

Client: Spotify
Design Director: John Tersman, Johannes Ring
Lead Growth Designer: Rahul Sen
Motion Design: Kunal Sen

 

PROCESS

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