What makes a perfect gift? You do.
Skillshare is an online learning community.
Skillshare has thousands of classes for creative and curious people, on topics including illustration, design, photography, video, freelancing, and more.
To bring to life the idea of giving a gift you’ve made yourself, the visual style for this campaign takes inspiration from holiday gift wrappings and trimmings. The Q4 campaign uses festive patterns to create Skillshare’s version of gift wrap, along with photography that explores the creative process of making those handmade gifts.
CREDITS
Creative Direction: Jeremy Perez-Cruz
Copywriting: Jim Darlington
Design: Karkay Ho, Ben Kieffer, Tina Hardison
Art Direction: Isabel Urbina Peña
Motion: Kunal Sen
PROCESS
Some unused explorations for the Skillshare logo animation
